To launch a successful event, you must have intelligent planning and execution. The success of the event lies in the details. Although, when those details aren’t met, it can become the event’s undoing. Well-executed events serve as great PR exposure for businesses. It is essential that the event that is being conducted is dynamic, leaves a positive impression with attendees and generates buzz that positions the business brand at the front of mind for any attendees and future business prospects.
To give your business the best chances to succeed with any future events, they should follow the 5 tips provided below.
Determine the objectives of the event
The business will need to establish the goals and outcomes they would like to achieve from conducting the event. Ultimately, the event should allow the business to reap financial rewards in the form of sales or new client referrals. Your business may even seek to use the event as an income stream from ticket sales.
People will attend your event to benefit from:
The experience that you are showcasing, revealing information to them, such as a new product or industry learning, compelling a community to contribute to a cause, such as a charity event.
To recognize the achievements of people or organizations, such as an awards night. So, consider what type of function you are going to host.
There are several types of events that you can host to attract attendees. These include: conventions, conferences, workshop, business breakfast, meetings, business lunch, business dinner, fundraising gala, awards event.
Staff your event well
You don’t want to be running around your event like a chicken on the loose. Hire event staff who can manage specific tasks at the event such as catering, cash handling, seating arrangements, guest management and event scheduling. Essentially, you should act in a project management or coordination role rather than trying to execute every task at the event yourself.
Make good use of promotional products
At the event, you want to promote your business’s brand profile so it can be recalled easily by attendees in the future. The impression that you make on the attendees will be crucial to making your business remain at the front of their mind, to win you more business opportunities in the future. Promotional product items like pens, bags, mugs, pads, books and other merchandise are an inexpensive way to boost the awareness of your business.
Work within your budget
It’s not the size of your budget that will make the event a success; it is the impression that you will leave on your audience. Identify how much you can spend on your event and then consider how you can make your event impactful for your target audience. For example, you may setup an event for digital marketing specialists who are keen to hear experts talk on a panel. The event may only cost a few hundred dollars to set up, since you would invite experts to participate in the discussion, hire or borrow a room from a business and entertain guests with food nibbles and drinks. The larger your budget, the more freedom you have to stage a more elaborate event. The key thing to remember is that the event must address the core interests and motives of the attendees.
For event organizers, there isn’t a dress rehearsal. You only get one shot to make a good first impression. You want to maximize the opportunities to build relationships, win over new clients and to receive accolades from your event.
Regency Tranportation understands that, as a travel manager, event planner, or administrative professional, you have complex requirements when managing a meeting or other corporate event.
Regency has the specialized staff, equipment, and technology to provide a one stop solution for all your meeting and event-related chauffeured ground transportation requirements.
Whether you are planning a small meeting or a major convention, our extensive fleet can accommodate a group of any size. Regency’s experienced meeting & event specialists will manage every aspect of your event-related ground transportation.
Orchestrating multi-city ground transportation services required by road shows is demanding and requires precision planning and rigorous execution. Regency’s road show coordinators will work closely with your company’s transportation planners to organize passenger manifests and choose the most efficient and cost effective transportation for your road show.
We will provide experienced meet and greet staff at each destination, ensuring that your group is where they need to be, when they need to be there.
Please call us to speak with an experienced planner. Contact our sales department for more information about our meeting & event transportation services at 1-800-397-0071.
